Search Engine
Small business website design

Keywords in Domain Names and Meta Descriptions

Why is it important to have keywords in domain names and meta descriptions?

At QuickontheNet.com, your 'Preferences' can be considered the nerve centre for your website. 'Preferences' will allow you to control and manage many of the centralised settings for your website.

In respect of Search Engine Optimisation (SEO), there are 3 mains areas to consider:

  1. Name of site
  2. Sub-domain (or 'URL')
  3. Meta description (or 'Site description')
  4. Meta keywords (or 'Site search keywords')

 

1. Name of site
At QuickontheNet.com, you can give your website a name in 'Preferences'. The important issue here is that your site name will appear on every 'page title' in your website, so you should choose your site name very carefully.

Search Engine Tip
It is our recommendation that you nominate your most important 2 or 3 keywords for the 'Name of site' information. In addition, try to keep your 'Name of site' short and snappy, so that it does not eat up all your page titles, bearing in mind that each page title should be 50-80 characters long, including letter spaces and also including 'Name of site'.

Example:

The 'Name of site' for the website you are now viewing is:
'Search Engine' (please see top left corner of your browser)

The page title for the web page you are now viewing is:
'Search Engine | Keywords in Domain Names and Meta Descriptions' (please see text at the top of your browser)

 

2. Sub-domain
If you want to increase the long-term chances of your site being found in search engines, we suggest that you name your URL (sub-domain) with useful keywords. For example, if your company is called 'The Smith Partnership' and your website is about garden furniture, then please consider these examples:

In our view, this is good: 
www.garden-furniture.quickonthenet.com 

In our view, this is not so good: 
www.smith-partnership.quickonthenet.com

The other thing to consider is your location. When people use search engines to look for a product or service, they often enter a geographical location in the keyword search string. With this in mind, if you sell garden furniture and you are located in Brighton, then...

In our view, this is great: 
www.garden-furniture-brighton.quickonthenet.com


Put it to the test...
We invite you to try this for yourself by going to www.google.com and searching for 'soft furnishings south london'.

Search Engine Tip
The above advice is also relevant to your main domain name, in respect of search engine optimisation.

With this in mind, in our view, this is good: 
www.garden-furniture-brighton.com 

In our view, this is not so good: 
www.smith-partnership.com

 

3. Meta description
At QuickontheNet.com, we call this your 'Site description' in 'Preferences'. Meta tags have been created to help search engines find out important information about your website.

Think of your meta description as a mini-description of your website. It is recommended that it does not exceed 250 characters, including letter spaces.

Your meta description should be rich in keyword phrases and it should be written in plain English.

Important
In terms of SEO, the most important page to get right is your home page. It is best if you write your meta description with your home page in mind and make sure that the keywords used in your meta description also appear on your home page.

 

4. Meta keywords
These are the keywords you would expect people to use to find your website on a search engine. It is recommended that in total, your meta keywords do not exceed 1024 characters, including letter spaces.

Meta Keyword Tips

  • Include plurals;
  • Combine 2 or 3 words to create short keyword phrases e.g. garden furniture, garden table;
  • Within phrases, do not repeat any single keyword more than 5 times across your entire collection of meta keywords; 
  • Use comma separated text;
  • Include geographic locations e.g. Brighton;
  • If you know a common misspelling of a popular keyword, then consider including this in your selection;
  • If you know an alternative American spelling of a popular keyword, then consider including this in your alt text e.g. ‘color’ versus ‘colour’;
  • Up to 1024 characters including letter spaces.

Important
In terms of SEO, the most important page to get right is your home page. It is best if you write your meta keywords with your home page in mind and make sure that the keywords used in your meta keywords also appear on your home page.

Make sure your meta keyword selection is relevant to the overall theme of your website and avoid using words which are not relevant to your site, even if they are very popular in the search engine world e.g. Britney Spears.

 

 

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